The 2012 Super Bowl: The Biggest NFL End Game Ever?
Say what you will about the Giants (go ahead…say it!), this year’s Super Bowl promises to be one for the ages. Will the Giants steal yet another victory against the odds-on-favorite New England Patriots? Or will New England avenge their last Super Bowl loss (and perhaps score some payback for Green Bay)?
Does it really matter at this point? Seriously, the final outcome here is second to the event itself–this promises to be one of the biggest shows in NFL history. This is the first time in history that the show will be streamed online (via NBC.com and through a mobile NFL app). It will also be carried on national radio and will debut some of the most expensive commercials in NFL history. In fact, by Thanksgiving 2011, all commercials for the game were sold out–and for a record $3.5 million dollars for 30 seconds. Some of the top celebrities on hand for the show will include half time singer Madonna, and American Idol’s Kelly Clarkson, who will sing the National Anthem.
How about those million-dollar commercials? M&M is introducing a Brown spokescandy for the event while GoDaddy is featuring big name celebrities. Volkswagen is going to the dogs, featuring barking dogs (set to a familiar tune) introducing the third generation Beetle. Honda is also going to have a “field day” with Matthew Broderick actually reprising his role of Ferris Bueller. You know Anheuser-Busch must be raking it in, recession and all, since they are buying nine slots throughout the game. Priceline will also debut a new campaign, after killing off William Shatner. (Er, we should clarify, after killing off his Priceline Negotiator character)
As for the game itself, what can we expect to happen? It’s definitely going to be competitive, as both head coaches from 2008 are set to return (Tom Coughlin and Bill Belichick), and both starting quarterbacks (Eli Manning and Tom Brady) are also returning for personal vengeance. Experts are saying that it’s all going to come down to the Giant’s pass rush, and the Patriot’s ability to protect Tom Brady.
And not everyone’s confident about the Patriot’s (likely?) win anymore. NBC’s Rodney Harrison actually said on record, “I don’t know if I can say Brady is the best quarterback in this game, hands down. He went on to say that the true test of the night will be that of Bill O’Brien, who is the offensive coordinator for the Patriots. “He has to find a way to neutralize that pass rush.” Stay tuned for what promises to be one for the ages!
Categorized in: NFL